WHOOP has acquired PUSH, a Toronto-based sports technology startup, to enhance its performance tracking platform through advanced velocity-based training metrics.

Information on the Target

WHOOP, a leading human performance company headquartered in Boston, Massachusetts, has announced the acquisition of PUSH, a Toronto-based sports technology startup. This transaction, comprised of both cash and stock components, marries two organizations that are deeply rooted in sports science and physiological research. Their shared mission is to deliver personalized data, actionable insights, and substantial health improvements to athletes and fitness enthusiasts.

PUSH specializes in velocity-based training metrics, employing innovative sensors that can be positioned on various parts of the body to accurately assess weightlifting performance through key indicators such as speed, power, force, and acceleration. The company has established partnerships with hundreds of organizations and sports teams worldwide, including collegiate, professional, Olympic athletes, and elite military units.

Industry Overview

The sports technology industry, particularly in Canada, has seen significant growth in recent years, driven by advancements in wearable technology and data analytics. This sec