WETHEBRANDS and Mantaro Brands have merged to create a powerful new entity in the e-commerce sector, emphasizing operational efficiency and growth potential.

Target Information

WETHEBRANDS and Mantaro Brands have announced a landmark merger, uniting their strengths in a strategic move to reshape the e-commerce landscape. Under the WETHEBRANDS brand, this partnership aims to create a formidable entity that is poised to tackle industry challenges and enhance operational efficiency.

Co-CEO Nicolai von Enzberg emphasized that the merger addresses critical issues in the e-commerce sector, particularly the need for an all-equity player within a highly leveraged environment. By utilizing their proprietary technology platform, TAROx, and an effective product incubation engine, the newly formed entity targets robust organic growth.

Industry Overview in Germany

The e-commerce industry in Germany has experienced vast growth, propelled by the digital transformation of consumer shopping behaviors. With an