mySWOOOP GmbH has successfully sold a majority stake to the Weltbild D2C Group, positioning itself for enhanced growth within the Re-Commerce sector.

Target Information

The mySWOOOP GmbH, founded as a startup in 2011, has emerged as a prominent Re-Commerce multichannel platform in Germany, partnering with around 400 retail partners. It specializes in the buying and selling of new and used electronic devices, including smartphones, laptops, and consoles. With over 1 million active customers and approximately €45 million in revenue, mySWOOOP has firmly established itself in the used electronics market. Additionally, the company is recognized as a leader in the refurbished product sector through its private label, #GOECO, contributing significantly to the retail of refurbished technology products.

The Weltbild D2C Group, which acquires a majority stake in mySWOOOP, operates numerous brands including Weltbild, teNeues, Kinderwelt tausendkind, Paul Valentine, and several others, making it one of the largest multichannel retailers in media and non-media products within the DACH region. Weltbild acts as a multichannel provider through catalogs, online platforms, and physical stores, offering shop-in-shop strategies for both its own brands and partner brands with complementary offerings. The company has been awarded the