Wayra, Telefónica's corporate venture capital arm, has made a renewed investment in Argentine startup Wise CX to support its expansion in international markets like Spain and Brazil.

Information on the Target

Wise CX, an Argentine startup, specializes in providing a multichannel customer service platform tailored for large and medium-sized enterprises. The company aims to enhance the customer experience by offering various SaaS solutions, including comprehensive omnichannel management and unified communication tools for both incoming and outgoing interactions. As of now, Wise CX has surpassed 1,500 clients and established itself as a leader in the customer service and experience industry.

With the recent investment from Wayra, Wise CX seeks to expand its footprint in markets like Spain and Brazil. The startup reported annual recurrent revenues of $16 million for the year 2024, marking a significant 70% growth compared to the previous year. Their platform incorporates innovative features, such as conversational AI agents, which utilize generative artificial intelligence to provide fluid and personalized interactions across multiple channels.

Industry Overview in Argentina

The customer service industry in Argentina is experiencing rapid growth, driven by the increasing demand for innovative solutions that improve user interactions. As clients engage with c