NFP Group has entered a strategic partnership with investment firm Waterland to enhance its secondary employment benefits services and expand its bicycle leasing offerings in response to growing market demand.

Information on the Target

NFP Group, founded in 1995, is a prominent family-owned business specializing in secondary employment benefits. Based in Heerenveen, the company has established itself as the leading provider in this sector, offering well-known brands such as FiscFree®, NFP Fietslease, Nationale Fiets Projecten, and Trappers. With a dedicated team of over 40 employees, NFP Group has made significant strides in enhancing employer branding by enabling businesses to offer a diverse range of employee perks. These include company bicycles, gym memberships, mobile devices, home office furnishings, and much more. Recently, the organization expanded its service offerings to incorporate lease bicycles under the NFP Fietslease brand, aligning with growing trends in sustainability and employee well-being.

Industry Overview in the Target’s Specific Country

The secondary employment benefits industry in the Netherlands has been witnessing notable growth over the past few years. This trend is largely attributed to the increasing competition for talent in a tight labor market, where companies are seeking innovative ways to attract and retain employees. The significance of employer branding has never been more critical, with organizations striving to offer comprehensive benefits that enhance employee satisfaction and loyalty.

Moreover, there is a rising emphasis on sustainability and green mobility solutions among Dutch employers. As environmental concerns become a priority in corporate social responsibility, companies are keen to implement green initiatives, i