MicroAd Co., Ltd. is acquiring Weigao (Shanghai) Advertising Co., Ltd. to enhance its digital marketing presence and support e-commerce expansion in the Greater China region.

Target Information

MicroAd Co., Ltd. (Ticker: 9553), a company specializing in the development and operation of digital advertising platforms, has announced its acquisition of Weigao (Shanghai) Advertising Co., Ltd., a local advertising agency based in Shanghai. This strategic move enables MicroAd to expand its digital marketing operations within the Greater China region and to support the multinational expansion of its newly launched e-commerce business. Weigao (Shanghai) Advertising reported a revenue of ¥256 million, an operating profit of ¥1.41 million, and a net asset value of ¥197 million for the fiscal year ending December 2024.

MicroAd originally established Weigao as a subsidiary in 2011. Due to the challenges posed by the COVID-19 pandemic, the company transferred its shares to a local joint venture partner. However, MicroAd has determined to reacquire the shares and reintegrate Weigao into its operations.

Industry Overview

The digital advertising industry in China has seen rapid growth, driven by the increasing adoption of online platforms among consumers. With a population exceeding 1.4 billion and a burgeoning middle class