Volkswagen AG has acquired Europcar Mobility Group to enhance its mobility services and capture a substantial share of the growing market, aligning with its NEW AUTO strategy aimed at sustainable transportation solutions.

Target Information

Volkswagen AG has successfully completed the acquisition of Europcar Mobility Group as a significant component of its NEW AUTO strategy. This strategic move aims to secure a substantial share of the rapidly expanding global mobility services market, anticipated to grow significantly by 2030. Together with consortium partners Attestor and Pon Holdings, Volkswagen plans to accelerate Europcar's transformation into a leading provider of sustainable mobility solutions. The collaboration will leverage technology and data to enhance the mobility offerings of Europcar, which spans from hourly car-sharing to long-term car subscriptions.

Europcar Mobility Group has an extensive service range designed to meet diverse customer mobility needs, maintaining existing partnerships while becoming a cornerstone of Volkswagen's future mobility platform. Initial pilot programs for these mobility services are set to commence in Vienna in the fourth quarter of 2022, followed by launches in Hamburg in the first quarter of 2023, marking significant steps towards integrating autonomous vehicles and enhancing service efficiency.

Industry Overview in Germany

The mobility services industry in Germany is characterized by a steady shift towards flexible transportation solutions as consumer preferences evolve. The demand for alternatives to vehicle ownership has intensified, particularly among urban populatio