Victor Capital Partners has announced a strategic partnership with Owl Outdoor, a leader in manufacturing and installing exterior accessories for adventure vans, to enhance Owl's market growth and product offerings.

Information on the Target

Owl Outdoor, founded in 2019 by CEO John Willenborg, specializes in the design, manufacture, distribution, and installation of exterior parts and accessories for adventure vans and overlanding vehicles. The company has established itself as a leader in this niche market, known for its commitment to craftsmanship, quality, and performance. Owl offers approximately 400 active products, including the B2 Bike Carrier, Expedition Box, Sherpa Cargo Carrier, Explorer Side Ladder, and Pismo Bumper. Headquartered in Mesa, Arizona, Owl also operates five customer installation and conversion facilities across the Western United States.

With a workforce of over 60 full-time employees, Owl is dedicated to developing products that enhance performance for adventure van and overlanding vehicle enthusiasts. CEO John Willenborg believes that the partnership with Victor Capital will significantly support Owl’s growth strategy and enhance its brand community.

Industry Overview in the Target’s Specific Country

The adventure van and overlanding vehicle market in the United States has seen remarkable growth in recent years, driven by a surge in outdoor recreational activities and a growing interest in van life as a lifestyle c