Coolmate, a Vietnamese apparel brand, has secured Series C funding to expand into Southeast Asia, leveraging strategic partnerships to enhance its competitive positioning.

Information on the Target

Coolmate is an innovative apparel brand originating from Vietnam, poised to establish itself as a significant player in the Southeast Asian market. The brand is part of a new generation of Vietnamese companies that seek to transcend their roles as mere manufacturers for the global market. Instead, Coolmate is committed to becoming a brand that resonates with consumers worldwide, championing a narrative of quality, authenticity, and regional identity.

With its roots firmly embedded in Vietnam, Coolmate distinguishes itself through a strong digital presence and a loyal customer base, particularly among men. The company's recent endeavors focus on expanding its offerings to women’s activewear, reinforcing its adaptation to local and regional consumer demands while building a contemporary and inclusive performance lifestyle brand.

Industry Overview in Vietnam

Vietnam's economy has increasingly emerged as a dynamic hub for both innovation and production, enhancing its position in the global marketplace. The apparel and performance lifestyle sector particularly benefits from the growing trend towards localized brands that capt