Venture Design has acquired a significant minority stake in Backyard Lifestyle to strengthen its position in the outdoor furniture market and align with its growth strategy.

Target Company Overview

Växjö-based furniture supplier Venture Design has recently acquired a significant minority stake in Backyard Lifestyle, a renowned provider of garden furniture across Northern Europe. Founded by Ola Johansson in 2014, Venture Design has gained recognition as a reliable partner for retailers in Sweden and throughout Europe. The company is celebrated for its high-quality furniture, distinguished by sleek Scandinavian designs, and offers both indoor and outdoor solutions through two primary sales channels: direct container sales to retailers and dropshipping from its facility in Knäred. While Sweden remains its largest market, over 50% of its sales are generated from exports to other European countries.

On the other hand, Backyard Lifestyle was established in 2016 by Tony Ohlsson and Bruce Jin. The company has rapidly ascended to prominence in the garden furniture market within Europe and the U.S., reporting a turnover of approximately SEK 150 million. It serves prominent clients such as Bauhaus, ILVA, and Hagebau, and is noted for its premium garden furniture and innovative container-based delivery solutions. This acquisition by Venture Design serves as an ideal complement to its existing product range, particularly benefiting its container sales channel.

Industry Overview in Sweden

The Swedish furniture industry is characterized by its strong emphasis on design, quality, and functionality, aligning closely with global trends in sustainability and consumer preferences. In recent years, there