Starbreeze has acquired full publishing rights for Payday 3 from Plaion to enhance the franchise's strategic direction and counter its underperformance.
Target Information
Starbreeze, a well-known game developer, has recently secured an agreement to fully acquire the publishing rights for its prominent title, Payday 3, from Plaion. This strategic acquisition aims to leverage the franchise's potential amidst its challenging performance. Despite high expectations during its release, Payday 3's sales plummeted significantly in fiscal year 2024, recording just $7.7 million compared to $44.5 million in the previous year.
Since its launch in September 2023, Starbreeze has recognized the need for immediate action to revitalize the Payday brand. Acknowledging the game's underperformance, the company initiated a rehabilitation program to enhance its content and overall market position.
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Industry Overview
The gaming industry in Sweden, where Starbreeze is based, has seen substantial growth and development. With a robust reputation for producing innovative and high-quality titles, the sector rema
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Starbreeze
invested in
Payday 3
in 2023
in a Other deal
Disclosed details
Transaction Size: $3M