Vendis Capital has partnered with the founders of SOAP and BM Clinics to enhance the accessibility and quality of cosmetic treatments in the Netherlands, with plans for expansion and further acquisitions.

Information on the Target

Vendis Capital, a European private equity fund with a focus on the consumer sector, has partnered with the founders and management teams of two leading Dutch cosmetic clinic chains: SOAP and BM Clinics. This strategic collaboration aims to enhance the accessibility of high-quality treatments offered by these clinics through additional acquisitions and the establishment of new clinic locations.

Cosmetic treatments have seen a surge in popularity in the Netherlands, with a growing interest among both women and men in wellness and personal care options. As a result, a wide array of beauty services, including skincare, laser treatments, and injectables such as Botox and fillers, have experienced significant growth. Positive perceptions of these services have increased, with over 90% of the Dutch population holding favorable views towards them, thus providing a robust foundation for future expansion.

Industry Overview in the Netherlands

Currently, most cosmetic treatments are offered by small independent clinics throughout the Netherlands. The newly established group, comprising SOAP and BM Clinics, operates a total of 17 clinics and is committed to continuous expansion. The scale achieved by this collaborati