One Equity Partners has acquired ECENTA, a German consulting firm focused on SAP Customer Experience solutions, as part of VASS's strategy to enhance its digital transformation services and achieve significant international growth.

Information on the Target

Founded in 2000 and headquartered in Walldorf, Germany, ECENTA is a leading consulting company specializing in Customer Experience solutions on SAP CX technology, which encompasses Sales, Marketing, and Commerce. As an SAP partner firm, ECENTA offers comprehensive integrated SAP technology integration and implementation services aimed at enhancing customer experience strategies and managed services capabilities. With 10 offices across Europe, North America, and the Asia Pacific, the company employs approximately 220 professionals who are adept in managing and executing complex projects for a diverse client base.

Industry Overview in Germany

The demand for digital transformation services, particularly those centered around SAP technology, has been thriving in Germany and across Europe. Corporations, ranging from small to multinational, are increasingly focusing on enhancing their enterprise resource management and customer experience, which has led to a surge in consulting services that specialize in SAP implementations.

Germany's robust economy positions it as a pivotal market for technology consulting firms. The evolution of consumer expectations has triggered a significant shift towards personalized and seamless custome