An investment of €5 million has been made in Genesy, an AI-focused outbound sales company, to enhance its innovative platform that assists B2B sales teams by automating customer engagement.

Information on the Target

We are excited to announce our investment in Genesy, an AI-driven outbound sales company focused on enhancing sales processes through innovative technology. Genesy offers a platform that enables AI-powered sales agents to autonomously identify and engage potential customers for B2B companies. They cater to various sectors, including traditional and tech industries, and are already trusted by over 100 businesses across Spain and beyond, including notable clients such as Factorial, SeQura, and Red Points.

This latest €5 million funding round, in collaboration with Samaipata and Itnig, will empower Genesy’s exceptional management team led by Kai and Jaume to further enhance the capabilities of sales teams.

Industry Overview in Spain

The B2B outbound sales landscape in Spain has faced significant challenges in recent years. Traditional outbound strategies, which were once effective for generating new business, have experienced saturation, leadi