Information on the Target

We are excited to announce our investment in Genesy, an AI-driven outbound sales company focused on enhancing sales processes through innovative technology. Genesy offers a platform that enables AI-powered sales agents to autonomously identify and engage potential customers for B2B companies. They cater to various sectors, including traditional and tech industries, and are already trusted by over 100 businesses across Spain and beyond, including notable clients such as Factorial, SeQura, and Red Points.

This latest €5 million funding round, in collaboration with Samaipata and Itnig, will empower Genesy’s exceptional management team led by Kai and Jaume to further enhance the capabilities of sales teams.

Industry Overview in Spain

The B2B outbound sales landscape in Spain has faced significant challenges in recent years. Traditional outbound strategies, which were once effective for generating new business, have experienced saturation, leading to overwhelming competition among sales messages. As the influx of selling propositions floods potential clients' LinkedIn messages, conversion rates have declined, resulting in a decrease in ROI for sales teams.

However, the introduction of artificial intelligence has acted as a transformative force for those salespeople willing to adopt this technology. By significantly enhancing their understanding of target companies and tailoring communication with increased precision, AI has proven to automate outreach strategies effectively while dramatically improving message quality.

Genesy’s offerings are remarkably aligned with this shift in the sales industry. Their toolset, which includes an advanced data aggregation module that consolidates relevant information from over 30 data sources, represents a critical first step in successful outreach. Beyond just information gathering, Genesy’s platform crafts and delivers tailored messages using its proprietary digital sales agent, schedules meetings intelligently, and even incorporates an AI-powered voice system for conducting sales calls.

As the industry continues to evolve, these advancements often introduce complex features that may not be user-friendly for non-technical sales teams. In response to these challenges, Genesy is committed to simplicity and usability, effectively blending powerful data aggregation with a user-friendly interface, making their solution an attractive choice for over 100 businesses currently leveraging their technology.

The Rationale Behind the Deal

This investment decision is anchored in our longstanding partnership with Genesy, which began in early 2024 when the company was still an MVP in the testing phase. Over the past year, Genesy has shown exceptional progress, growing its team to over 20 members and rapidly increasing their customer base and revenues. The simplicity yet effectiveness of their product has made it an invaluable tool for Sales Development Representatives (SDRs), facilitating the generation of new business opportunities.

When the time came to re-inject support into Genesy’s mission, it was an easy choice for us, reflecting our confidence in their potential to change the B2B sales landscape.

Information About the Investor

Our team boasts a wealth of experience in supporting technology-driven startups that are at the forefront of their industries. We believe in empowering innovative companies that harness cutting-edge technology to reshape traditional market practices. Our approach is centered around identifying exceptional talent and providing the necessary resources and strategic guidance to help businesses reach their full potential.

Having previously partnered with Genesy, we are deeply familiar with their vision and operational model. We are dedicated to fostering their growth as they revolutionize how sales processes are optimized in the B2B sector.

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This investment in Genesy represents a timely and strategic opportunity in the rapidly evolving landscape of B2B sales. Given the platform’s unique ability to combine data aggregation, AI technology, and user-friendly design, we anticipate that Genesy will not only maintain its current client base but also attract a broader audience seeking innovative solutions to modern sales challenges.

Furthermore, the significant traction Genesy has gained, evidenced by their expanding team and customer success stories, reveals a promising trajectory for growth. As traditional sales methods falter under the weight of competition, Genesy’s fresh approach positions it as a pioneer that could lead the market transformation.

However, potential investors should consider that the tech landscape can be unpredictable, with the risk of increasing competition and changing client preferences. Nevertheless, Genesy’s commitment to simplicity amidst complexity provides a robust foundation that should mitigate such risks. Thus, we believe this investment holds substantial promise and could yield significant returns in the evolving sales tech sector.

Overall, we look forward to witnessing Genesy’s continued impact on the B2B sales landscape, reinforcing our belief that it is a promising and strategic investment opportunity.

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