Firsthand secures $26 million in Series A funding to propel its AI-driven Brand Agent Platform™, enhancing consumer engagement for marketers and publishers.

Information on the Target

Firsthand is a technology company that offers its unique Brand Agent Platform™, designed to revolutionize how marketers and publishers interact with consumers through artificial intelligence (AI). This innovative platform enables direct and personalized consumer engagement, significantly enhancing user experiences while driving higher sales and delivering invaluable insights. Firsthand has already attracted notable clients among some of the world's leading brands and publishers.

The core functionality of the Brand Agent Platform™ revolves around its AI-driven Brand Agents, which engage consumers at critical moments of interest or intention. These agents operate within a brand's digital properties or as paid media, adjusting their offerings dynamically based on user preferences and behaviors, thus providing a tailored experience unlike traditional advertising methods.

Industry Overview in the Target's Specific Country

The rise of AI technology has dramatically reshaped marketing and advertising industries globally, offering companies innovative tools to connect with their target audiences. In the United States, where Firsthand is primarily operating, bran