VE Partners has sold De Haan Petfood, a Dutch wet pet food manufacturer, to United Petfood to enhance UP's product offerings and market presence.

Information on the Target

De Haan Petfood is a well-established Dutch manufacturer specializing in high-quality wet food for both dogs and cats. The company has built a solid reputation in the pet food industry, providing a diverse range of nutritious products tailored to the dietary needs of pets. With a commitment to quality and innovation, De Haan Petfood has successfully catered to a growing market of pet owners looking for premium food options.

Founded with a vision to enhance pet nutrition, De Haan Petfood has continuously evolved its product offerings to meet changing consumer demands. The company’s strategic focus on quality ingredients and sustainable practices has positioned it as a strong player in the competitive pet food landscape, making it an attractive acquisition target.

Industry Overview in the Netherlands

The pet food industry in the Netherlands has seen significant growth over the past few years, driven by increasing pet ownership and a rising trend of humanization of pets.