Under Armour has announced the acquisition of UNLESS COLLECTIVE, INC., a zero-plastic regenerative fashion brand, as part of its strategy to enhance sustainability and innovation in the athletic apparel sector.

Information on the Target

Under Armour, Inc. is a prominent global player in the branded athletic performance apparel and footwear industry. Headquartered in Baltimore, Maryland, the company has built a reputation on its commitment to innovation and performance, designed to enhance athletic abilities and inspire human achievement. The recent acquisition of UNLESS COLLECTIVE, INC. marks a strategic move towards sustainability in sportswear, as UNLESS represents a groundbreaking approach in regenerative fashion, eschewing plastic in favor of all-plant materials.

UNLESS COLLECTIVE, INC. is recognized as the world’s first zero-plastic regenerative fashion brand, founded to demonstrate that plants can replace conventional synthetic materials in the production of athletic apparel. With a mission deeply rooted in environmental sustainability, UNLESS is focused on creating clothing that can be safely returned to nature, further aligning with today’s consumer values toward sustainability.

Industry Overview in the Target's Specific Country

The athletic apparel industry in the United States is experiencing significant growth, driven by increasing health awareness and an escalating interest in fitness among the population. Market trends show a shift towards more sustainable