MSA, an innovative platform connecting qualified technicians with automotive after-sales professionals, has secured investments from UI Investissement and IRD Invest to support its ambitious growth strategy.

Target Information

MSA is an innovative platform that facilitates the swift connection of qualified technical resources, such as bodywork specialists and mechanics, with professionals in the automotive after-sales sector. Founded in 2016 by Jean-Michel Cochet, MSA has demonstrated remarkable execution capabilities, achieving a revenue of €10 million, quadrupling its earnings between 2022 and 2024 while significantly expanding its active client base. Headquartered in Courbevoie, Hauts-de-Seine, the company now boasts a community of over 1,500 freelance automotive technicians, establishing itself as a key player in the industry.

The MSA service portfolio includes three complementary offerings: MSA Staff, which connects businesses with freelancers; MSA Inspect, which provides vehicle inspections; and MSA Talent, a recruitment agency focused on hiring technicians for permanent positions. MSA's innovative solution addresses a critical need in the sector amid a structural shortage of qualified technicians in automotive after-sales, with over 20,000 positions unfilled in France. Utilizing its proprietary technology platform, MSA allows clients—such as manufacturer networks, repair mechanics, rental companies, fleets, and logistics firms—to effectively tackle challenges related to seasonality, workforce tensions, and scaling operations. The responsiveness of the MSA community is crucial to customer satisfaction, with an average response time of approximately five days.

Industry Overview

The automotive after-sales market in France is currently facing significant challenges due to a persistent shortage of trained technicians. This gap has highlighted the urgent need for innovative solutions that can facilitate quick and efficient technician placements. Th