Target Information

MSA is an innovative platform that facilitates the swift connection of qualified technical resources, such as bodywork specialists and mechanics, with professionals in the automotive after-sales sector. Founded in 2016 by Jean-Michel Cochet, MSA has demonstrated remarkable execution capabilities, achieving a revenue of €10 million, quadrupling its earnings between 2022 and 2024 while significantly expanding its active client base. Headquartered in Courbevoie, Hauts-de-Seine, the company now boasts a community of over 1,500 freelance automotive technicians, establishing itself as a key player in the industry.

The MSA service portfolio includes three complementary offerings: MSA Staff, which connects businesses with freelancers; MSA Inspect, which provides vehicle inspections; and MSA Talent, a recruitment agency focused on hiring technicians for permanent positions. MSA's innovative solution addresses a critical need in the sector amid a structural shortage of qualified technicians in automotive after-sales, with over 20,000 positions unfilled in France. Utilizing its proprietary technology platform, MSA allows clients—such as manufacturer networks, repair mechanics, rental companies, fleets, and logistics firms—to effectively tackle challenges related to seasonality, workforce tensions, and scaling operations. The responsiveness of the MSA community is crucial to customer satisfaction, with an average response time of approximately five days.

Industry Overview

The automotive after-sales market in France is currently facing significant challenges due to a persistent shortage of trained technicians. This gap has highlighted the urgent need for innovative solutions that can facilitate quick and efficient technician placements. The industry is also undergoing rapid changes, influenced by technology advancements and shifting consumer demands. Businesses in this sector are increasingly relying on digital platforms to meet their staffing needs, which lends itself to the growth of companies like MSA.

Moreover, with the rising complexity of vehicles and the increasing prevalence of electric vehicles, the demand for specialized skills is expected to intensify. Traditional recruitment methods are often inadequate to meet this demand, making platforms like MSA essential for businesses looking to maintain high service levels. The market is also characterized by a growing freelance workforce, as technicians seek greater flexibility and autonomy in their careers.

The regulatory environment is evolving, as well, with an increasing emphasis on sustainability and compliance. This creates further opportunities for companies that can adapt swiftly to these changes and enhance their service offerings in response. The potential for growth in the automotive after-sales industry, especially for businesses that leverage technology effectively, is substantial.

Rationale Behind the Deal

The partnership with UI Investissement and IRD Invest, alongside the reinvestment from Side Angels, aims to support MSA in its ambitious growth strategy. The investment will allow MSA to expand its MSA Staff offering nationwide, diversify its service expertise—including public transport and commercial vehicle sectors—and extend its services to border countries. Additionally, it will focus on enhancing its service offerings to address the specific needs of clients in a competitive market.

By securing funding from experienced investors who share MSA's core values of hard work and entrepreneurial passion, MSA is well-positioned to scale its operations and continue addressing the critical staffing shortages faced by the industry.

Investor Information

UI Investissement and IRD Invest are two prominent investment firms that will bring valuable experience and resources to MSA. Alix Ridet, the Investment Director at UI Investissement, has expressed confidence in MSA’s long-term vision and the leadership team's entrepreneurial drive. The objective is to build a leading platform that balances structured growth with maintaining agility and the company's core culture.

Similarly, Grégory Sion, the Investment Director at IRD Invest, has recognized MSA as a pioneering player in the sector and has committed to supporting the company’s vision. With their backing, MSA aims to enhance its service offerings and address structural market needs effectively, ensuring sustainable growth.

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This investment opportunity appears promising for MSA, considering the growing demand within the automotive after-sales sector and the strategic positioning of the company to fill a market gap. MSA's innovative business model aligns well with industry trends towards digital solutions, placing it ahead of traditional recruitment methods that often fail to meet current demands.

The leadership's commitment and experience, combined with the newly secured funding, position MSA for significant growth. The strategic investments will enable MSA to enhance its service delivery, expand into new markets, and diversify its offerings to meet broader client needs—for instance, extending its reach to neighboring countries.

Furthermore, the partnership with reputable investment firms bodes well for MSA’s future, as it brings not only financial backing but also mentorship and industry expertise. This could accelerate MSA's development, leading to potentially greater market share and innovation within the sector, thus presenting a solid investment opportunity.

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