Hubei Forbon Technology Co., Ltd. acquired a 55% stake in Dutch firm Novidag for €17.79 million to expand its presence in the European fertilizer market.

Information on the Target

Hubei Forbon Technology Co., Ltd. (hereinafter referred to as 'Forbon') recently completed a significant acquisition by purchasing a 55% stake in the Dutch company, Novidag. This deal, valued at approximately €17.79 million, signifies Forbon's strategic move to expand its presence in the European market. Forbon has established a strong reputation in China within the additives industry for fertilizers and has engaged in a long-standing partnership with Novidag, previously managing their operations in the Chinese market.

During the acquisition process, Forbon's Chairman, Wang Renzong, highlighted the mutual understanding and familiarity between the two companies, underscoring the collaborative development they have achieved over the years. The acquisition aims not only to tap into Novidag's established distribution networks but also to enhance product offerings and mitigate future competition in their respective sectors.

Industry Overview in the Target’s Specific Country

The competitive landscape for the fertilizer industry in the Netherlands is characterized by a robust presence of global players and innovative approaches to agricultural solutions. The country ranks among the top exporters of agricultu