TOTVS S.A. has acquired a 92% stake in RD Station for R$1.861 billion, enhancing its capabilities in digital marketing automation and solidifying its position in the Brazilian tech ecosystem.
Information on the Target
RD Station, founded in 2011, is a leading company in the digital marketing automation sector. The firm has developed a comprehensive platform that supports businesses throughout their sales journey, helping clients achieve optimal results. Its offerings include tools like RD Station Marketing, designed for marketing automation, and RD Station CRM, which streamlines and organizes the sales processes for small and medium-sized enterprises. With a modern SaaS architecture, RD Station is also capable of integrating new solutions and scaling growth through a Product Led Growth (PLG) strategy.
The acquisition of 92% of RD Gestão e Sistemas S.A. represents a significant step in TOTVS's strategy to enhance its Business Performance segment. This move will strengthen its position in an evolving technological ecosystem, particularly in the B2B landscape.
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Industry Overview in Brazil
The Brazilian digital marketing industry has seen substantial growth in recent years, driven by the increasing digitization of businesses and the necessity for effective online presence. Co
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Disclosed details
Transaction Size: $374M