Tingstad Group has acquired Magnusson & Freij, enhancing its market position in the Nordic wholesale sector, particularly within the public sector.

Information on the Target

Magnusson & Freij AB ("MF"), located in Gothenburg, Sweden, is a prominent full-service wholesaler specializing in hygiene products, paper, plastic, cleaning supplies, and cleaning machinery. Primarily serving the public sector, the company employs approximately 40 staff members and reported annual revenues close to 250 million SEK. In 2023, MF achieved an operating income of approximately 17 million SEK.

Industry Overview in Sweden

The hygiene and cleaning supply industry in Sweden has been seeing consistent growth, driven by increasing demand in both public and private sectors. The market is characterized by a strong focus on sustainability and eco-friendly products, aligning with the growing consumer awareness around environmental issues.

Sweden’s well-established public health policies have resulted in a robust demand for hygiene products, particularly in sectors such as healthcare, education, and pu