Rokt has secured a $335 million stock purchase agreement, valuing the company at $3.5 billion, to enhance its position as a leader in personalized e-commerce marketing solutions.

Target Information

Rokt is a prominent software company based in New York, specializing in enhancing e-commerce experiences through the integration of personalized marketing at the transaction moment. Founded in 2012 by Ben Voltz, Bruce Buchanan, and Justin Viles, Rokt utilizes its AI-powered platform to enable brands to deliver tailored offers and native advertisements seamlessly within transactional flows. This innovative approach significantly boosts customer engagement and revenue, allowing businesses to optimize post-purchase interactions, thereby driving higher conversion rates and customer satisfaction.

The company has established partnerships with leading global brands such as Live Nation, Macy’s, Uber, and PayPal, demonstrating its capability to unlock new revenue streams while ensuring a frictionless shopping experience. Rokt is noted for its cutting-edge technology and data-driven insights, which are reshaping how businesses monetize and personalize digital transactions. In 2021, it entered the unicorn club, marking a significant milestone in its growth trajectory.

Industry Overview

The e-commerce industry in the United States is experiencing unprecedented growth, fueled by the accelerated digital transformation prompted by the pandemic. With consumers increasingly gravitating towards online shopping, the demand for technologies