Avon has entered a definitive agreement to sell its Guangzhou manufacturing operation to LG Household & Health Care, enhancing its competitiveness and operational efficiency in the Asian beauty market.
Information on the Target
Avon Products, Inc. is a globally recognized beauty and cosmetics company known for its extensive portfolio of products, including skincare, makeup, and fragrances. With a rich history in direct selling and a strong presence in various markets, Avon is committed to empowering beauty entrepreneurs by providing high-quality products and personalized support.
The recent agreement involves Avon's Beauty manufacturing operation located in Guangzhou, China. This facility is well-equipped to produce a wide range of beauty products, catering specifically to the Asian market's unique demands and preferences.
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Industry Overview in China
The beauty and cosmetics industry in China is experiencing rapid growth, driven by increasing disposable income, urbanization, and changing consumer preferences.
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Disclosed details
Transaction Size: $44M