The Hoffman Agency has acquired CCGroup, a specialist PR-led marketing firm in the tech sector, aiming to enhance its capabilities in technology communications globally.

Information on the Target

The CCGroup is a prominent PR-led marketing firm headquartered in London, specializing in the technology sector. Their mission is to help brands break through the clutter of competitive B2B technology markets by providing strategic support that enhances clients' influence and market share. The agency adopts an integrated and audience-centric approach, which is designed to tackle significant challenges faced by clients by leveraging various marketing channels.

With a strong emphasis on overcoming limitations related to capacity, knowledge, and expertise, CCGroup has established itself as a critical player in helping technology companies clearly communicate their value propositions and demonstrate tangible marketing impact.

Industry Overview in the UK Technology Sector

The UK technology sector is a rapidly evolving landscape characterized by continuous innovation and high competition. London serves as a global tech hub, drawing startups and established companies alike, backed by a robust