Teranga Capital has invested 200 million CFA francs in OuiCarry, a Senegalese logistics startup, to support the growing e-commerce sector in the country.

Information on the Target

OuiCarry is an emerging logistics company based in Senegal that offers a comprehensive delivery service. It enables customers—individuals or businesses—to place orders from any online marketplace and receive their packages directly at home or office. Customers have the freedom to choose their desired websites and products, ensuring a nearly limitless selection. Additionally, if customers lack a bank card, OuiCarry provides a service to purchase items online on their behalf. The company prides itself on delivering high-quality service at a reasonable cost, with timely deliveries, such as air shipments from Europe taking under ten days.

Founded by entrepreneurial trio Olabissi Adjovi, Youssou Ndiaye, and Pape Oumar Yam, OuiCarry has successfully identified its market niche and grown its operations using self-funding until now. The company has developed a solid customer base, comprising several thousand clients, and has experienced substantial growth in recent years. In 2016, OuiCarry was honored with the Orange FAB Award by SONATEL and was a finalist in the Great Entrepreneur competition organized by the British Council.

Industry Overview in Senegal

The e-commerce sector in Senegal is still in its infancy, presenting considerable growth opportunities. Traditional commerce methods remain dominant, but there is a noticeable shift as more consumers embrace online shopping. Factors such as improved internet penet