SUEZ has invested in Purple Alternative Surface to enhance large-scale recycling solutions for non-recycled plastic waste, addressing environmental challenges while promoting sustainability in the construction sector.

Information on the Target

Purple Alternative Surface, founded in 2020 and located in Cravanche (Territoire de Belfort, France), is a pioneering company focused on transforming non-recycled plastic waste into durable pavements for various applications, including construction, parking lots, and soft traffic lanes. Their innovative modular surfacings are designed to be permeable, allowing rainwater to flow through, and offer ease of installation, which sets them apart in the construction industry. The company’s mission is to improve plastic waste recycling while addressing soil sealing—an urgent environmental concern.

Since its inception, Purple Alternative Surface has achieved significant milestones. By the first half of 2024, the company had already marketed nearly 10,000 m² of its product and completed operations with local authorities as well as major players in the construction and public works sectors. Furthermore, the company has raised a total of €10 million in funding, which will allow them to expand their large-scale recycling solutions.

Industry Overview in France

France's water and waste management industry is at the forefront of environmental innovation, driven by increasing regulatory pressures and a growing demand for sustainable practices. The sector has seen a surge in startups that aim