Subway has partnered with Nordic Bites Group Oy to open over 250 new restaurants in Finland, Sweden, Denmark, and Norway by 2032, enhancing its presence in the Nordic region.

Target Information

Subway has entered into a master franchise agreement with Nordic Bites Group Oy, a company with a substantial history of collaboration with Subway since 2010. Nordic Bites has successfully managed Subway's operations in Finland and Sweden and has previously acted as a franchise partner for multiple Subway locations. This new master franchise agreement aims to bolster Subway's presence in the Nordic region, specifically in Finland, Sweden, Denmark, and Norway.

Under the terms of this agreement, Nordic Bites Group will have exclusive rights to manage and develop all Subway restaurants within the four Nordic countries. The plan outlines the opening of over 250 new restaurants by 2032, increasing the total number of Subway locations in the region to over 600, signifying a remarkable growth rate of over 50% in restaurant numbers across the Nordic area.

Industry Overview in the Nordic Region

The fast-food industry in the Nordic countries has seen significant growth, driven by demand for fresh and nutritious meal options. Consumers are increasingly favoring brands that offer