Target Information

Clarity, formerly known as Anecdote, is an innovative company founded by Abdulaziz Alqasgi, a former AI Product Manager at Facebook and Careem, and Pavel Kochetkov, a former AI researcher at Cisco and Careem. The company is dedicated to revolutionizing customer service by combining artificial intelligence agents, customer support automation, and feedback intelligence into a single platform. Clarity captures and analyzes each interaction—whether a complaint, feedback, or survey—to extract actionable insights, enabling businesses to better understand customer needs in real-time and enhance the customer experience.

Since its inception in 2023, Clarity has shown impressive growth with a near-zero customer churn rate and has achieved a growth rate of 20% monthly as of 2025. This has garnered the trust of significant clients including OpenAI, Booking.com, Careem, STC, and Grubhub. With operational teams located in Riyadh, London, and New York, Clarity stands out as one of the few companies originating from the region that is successfully expanding globally.

Industry Overview

The customer service sector, particularly in the Middle East, is undergoing rapid transformation fueled by advancements in artificial intelligence and big data analytics. Organizations are increasingly harnessing vast amounts of customer data—from support tickets and surveys to online reviews and social media interactions. Despite the massive investments in customer experience enhancements, many organizations struggle to derive actionable insights, resulting in outdated customer engagement strategies.

The demand for effective customer experience solutions is rising, driven by an increasing expectation for personalized, real-time feedback from consumers. Companies are recognizing the importance of leveraging AI technologies to gain a competitive edge, as they seek to improve customer satisfaction and retention rates while minimizing operational inefficiencies.

As a result, there is a burgeoning market for AI-driven companies that provide tools and platforms to analyze customer interactions and derive insights. Startups like Clarity are well-positioned to capitalize on this trend, as they address the significant gap in the market for effective customer feedback systems. With the regional market opening up to innovative solutions, investors are keenly interested in technology-driven enterprises that can facilitate improved customer experiences.

Investment activity within the AI sector in the Middle East is on the rise, attributed to the increasing interest from both regional and international investors looking to tap into the immense potential of startups in the area. As a hub for entrepreneurial activity, the Middle East is fostering an environment ripe for innovation, and companies that can successfully integrate AI with customer service are likely to flourish.

Rationale Behind the Deal

STV's investment in Clarity, leading a $12 million funding round alongside Prosus Ventures, represents a strategic move to support the next generation of AI-driven startups in the region. Given the challenges companies face in maximizing customer engagement, Clarity's innovative solution presents significant potential for growth and market penetration.

This funding will enable Clarity to accelerate its expansion into the United States and bolster its leadership across the Middle East. By investing in Clarity, STV aims to propel organizations toward understanding their users better and enhancing their customer experience initiatives, fitting into the broader strategic vision of revolutionizing the customer service landscape.

Investor Information

STV, known for its focus on technology investments, particularly in the AI domain, is determined to back entrepreneurs who are building groundbreaking businesses. Their recent fund, which is supported by Google, is specifically designed to nurture startups that are leveraging AI to solve real-world problems. With a mission to propel the next wave of innovation in the region, STV identifies and partners with visionary founders who are dedicated to evolving industries.

Through its investment in Clarity, STV is not only supporting a promising startup but also reinforcing its commitment to driving meaningful change in customer service. The firm believes in the potential of AI to transform interactions between businesses and their customers, making this investment a fitting addition to their portfolio.

View of Dealert

Dealert experts express a positive outlook on STV's investment in Clarity, citing the company's innovative approach to customer service as a key differentiator. The landscape for customer service solutions is ripe for disruption, and Clarity's ability to blend AI-driven insights with real-time customer interactions positions it as a leader in this emerging market.

The exceptional growth metrics that Clarity has demonstrated—such as its low customer churn rate and rapid monthly growth—suggest strong market demand and a well-received product offering. As companies continue to focus on improving customer experiences, tools like those offered by Clarity will be essential for organizations aiming to stay ahead of their competition.

Moreover, the backing of STV and Prosus Ventures enhances Clarity's credibility and visibility in the marketplace. This financial support not only facilitates rapid scaling but also signifies confidence from established investors in Clarity's business model and leadership team.

In conclusion, STV's investment in Clarity is positioned to yield promising returns. By addressing a fundamental challenge in the customer service industry—turning vast amounts of data into actionable insights—Clarity is set to thrive and bring significant value to its clients.

View Original Article