Dame Suzie Moncrieff and Heather Palmer have sold World of WearableArt Limited to STILL, ensuring the brand's legacy is upheld while fostering future creativity within New Zealand's arts community.
Information on the Target
World of WearableArt Limited (WOW) is an iconic New Zealand brand founded by Dame Suzie Moncrieff. For over 35 years, WOW has been recognized for its unique blend of art and fashion, culminating in the renowned WOW Awards Show, an annual showcase that celebrates creativity and innovation in wearable art. Under the leadership of Dame Suzie and her sister, Heather Palmer, the company has successfully developed its artistic vision and has become a cultural hallmark in Wellington, New Zealand.
The recent sale of WOW to STILL, a family-owned business based in New Zealand, marks a significant transition for the company. The new ownership will not alter the current company structure, staffing, or daily operations. The agreement with WellingtonNZ, which ensures the continuation of the WOW Awards Show in its artistic home, reaffirms the stability and ongoing commitment to the organization's core activities.
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Industry Overview in New Zealand
The wearable art industry in New Zealand has been growing steadily, attracting both local talent and international interest. This sector is not only an expression of artistic creativity but also serves as a p
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STILL
invested in
World of WearableArt Limited
in 2023
in a Buyout deal