Spring Marketing Capital is investing in Giva's Series B round to support its growth as a leading brand in the fine silver jewellery market in India.
Target Information
Giva, founded in 2019 by Ishendra, Nikita, and Sachin, is an emerging player in the fine silver jewellery segment of India. Ishendra, an electrical engineer with a clear vision, leads Giva's mission to offer accessible luxury to a generation of digital-savvy consumers. Nikita, a trained jewellery designer from NIFT, and Sachin, a finance expert with experience at Guild Capital, Credit Suisse, Reliance, and Deloitte, bring a wealth of knowledge and expertise to the team.
Giva has pioneered the trend of fine silver jewellery in India, creating modern designs that resonate with contemporary consumers. The company began its journey by selling high-quality silver jewellery through its website and app, later expanding its reach via major online marketplaces, including Amazon, Flipkart, and Nykaa. Currently, Giva operates over 40 retail stores in seven cities, successfully integrating an online-to-offline strategy to enhance its market presence.
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Industry Overview in India
The jewellery industry in India has traditionally centered around gold, but there has been a notable shift in consumer preferences toward premium and accessible alternatives like silver. With the rise of new-age brands and the evolution of le
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Spring Marketing Capital
invested in
Giva
in 2023
in a Series B deal