SouthBridge Europe Mezzanine II SICAR invests in WebHotelier and PrimalRES to enhance technological solutions for the tourism industry, aiming for global expansion through innovative applications and integrated services.

Target Information

WebHotelier (www.webhotelier.net) is a prominent provider of integrated solutions for the hospitality sector, catering to over 8,000 partner accommodations across Greece, Cyprus, and an additional 50 countries worldwide. The company specializes in innovative tools and applications designed to enhance direct online bookings, optimize sales processes, and increase overall profitability for hoteliers.

PrimalRES (www.primal-res.com) serves as a pivotal player in the online distribution network, supporting more than 5,000 tourist establishments. Their platform offers advanced yet intuitive channel management features that facilitate improved online sales management and effective strategic execution through a centralized system, which blends technology with high-quality support and consulting services.

Industry Overview

The tourism sector in Greece has rebounded strongly in recent years, fueled by increasing global travel demand and the country's rich cultural heritage and scenic landscapes. With tourism being a vital component of the Greek economy, numerou