SouthBridge Europe Mezzanine II SICAR has invested in Surprice Group of Companies to enhance its international expansion strategy within the growing car rental industry.

Information on the Target

Surprice Group of Companies, headquartered in Athens, Greece, is a prominent player in the short-term car rental industry, operating through a global franchise network. The company leverages a proprietary IT platform to manage and optimize its operations, ensuring a seamless experience for its customers across various locations.

Through its innovative approach, Surprice Group has established itself as a trusted name in car rentals, offering competitive rates and a diverse fleet of vehicles. The company is poised for growth as it seeks to expand its operations internationally and increase its market share.

Industry Overview

The car rental industry in Greece has shown significant growth in recent years, bolstered by increasing tourism and a rising demand for flexible transportation solutions. This growth