Sony Group Corporation has further increased its stake in Peanuts Holdings LLC, acquiring an additional 41% share to enhance its brand presence and integrate the iconic 'Peanuts' IP into its operations.

Target Information

On December 20, 2025, Sony Group Corporation, a prominent player in the global entertainment industry, acquired an additional stake in Peanuts Holdings LLC, the company that owns the intellectual property rights to the beloved comic strip 'Peanuts,' featuring characters such as Snoopy. With this strategic acquisition, Sony plans to move towards full ownership, thereby enhancing its brand influence in the market. The total acquisition price for the additional stake was approximately ¥71 billion (around $460 million).

Sony Music Entertainment, a subsidiary of Sony Group located in Chiyoda-ku, Tokyo, initially acquired around 39% of Peanuts Holdings in 2018. With this new purchase, they will collectively hold an 80% stake in the company, while the remaining 20% will continue to be owned by the family of the originally licensed creator, Charles Schulz.

Industry Overview in the United States

The licensing and intellectual property (IP) industry in the United States is experiencing robust growth, primarily propelled by the increasing demand for content across various platforms, including digital med