HGGC has successfully sold its remaining stake in Better Being Co. to Snapdragon Capital Partners, paving the way for further growth in the dietary supplement market.

Target Information

Better Being Co., LLC is a vertically integrated manufacturer, marketer, and distributor specializing in branded dietary supplements and personal care products. With a strong commitment to quality and innovation, Better Being Co. has positioned itself as a leader in the wellness industry, catering to a broad range of consumer needs through its diverse product offerings.

The company has cultivated a robust market presence, leveraging its extensive supply chain and strong brand equity to provide high-quality health and wellness products. As part of its operations, Better Being Co. focuses on sustainable practices and the well-being of its customers, which fosters loyalty and trust among its consumer base.

Industry Overview

The dietary supplement and personal care industry in the United States has been experiencing significant growth, driven by increased consumer awareness about health and wellness. As more individuals prioritize their nutritio