SMG Swiss Marketplace Group AG has acquired 100% of moneyland.ch AG, enabling enhanced financial service offerings while maintaining the brand as an independent entity.

Target Information

The online comparison service moneyland.ch AG has been acquired by SMG Swiss Marketplace Group AG. Moving forward, moneyland.ch will operate as an independent brand and will continue its mission of promoting transparency for Swiss consumers through neutral financial comparisons, calculators, and editorial articles.

SMG Swiss Marketplace Group AG has now taken full ownership of 100 percent of moneyland.ch AG. The platform will join SMG's ‘Finance & Insurance’ business unit alongside FinanceScout24. The brand identity, platform, and team will remain intact, with founder Benjamin Manz continuing to serve as the managing director.

Industry Overview in Switzerland

Switzerland’s financial services sector is renowned for its stability, sophistication, and high level of consumer protection. The industry is characterized by a strong regulatory framework,