Smartfin leads a £10 million Series A investment in Incard, a financial platform designed for high-growth digital businesses, aiming to enhance their financial management capabilities.

Target Information

Smartfin has announced a £10 million Series A investment in Incard, a financial platform designed specifically for high-growth digital businesses. The funding round is led by Smartfin, with contributions from Founders Capital, MountFund, and a selection of prominent angel investors. Incard was co-founded by Theo Cesarini, Soraya Tribouillois, Liam Seskis, and Matteo Martino. Since its inception in 2024, Incard has developed a financial operating system that empowers digital companies with real-time visibility, control, and automation for their entire financial ecosystem.

The platform has garnered rapid adoption from founders and operators facing the demands of managing complex cash flows, substantial advertising expenditures, multi-currency engagement, and intricate multi-entity structures — all consolidated in one interface. To date, over £500 million has been transacted through the Incard platform, highlighting its significant traction, particularly among businesses heavily involved in high advertising spends and those with international reach, such as Azio Beauty, Aloe Paris, and Ankhway.

Industry Overview in the UK

The growth of digital-first business models, such as e-commerce brands, agencies, affiliates, and resellers, is a driving force behind the market opportunity that Incard aims to capture. Despite their size and c