Sixth Sense Ventures has made a strategic investment in Smaaash, India's largest family entertainment center network co-owned by Sachin Tendulkar, supporting its growth potential and anticipated IPO.

Information on the Target

Smaaash Entertainment, co-founded by Shripal Morakhia and cricket icon Sachin Tendulkar, is recognized as India's largest network of in-city family entertainment centers. The company specializes in innovative sports simulation technology and proprietary gamification experiences, including unique attractions like twilight bowling, motorsport simulators, and go-karting tracks located in prominent cities such as Mumbai and Gurugram. Smaaash has created a vibrant entertainment ecosystem that appeals to families and individuals seeking leisure activities.

Currently, Smaaash operates over 30 entertainment centers encompassing approximately 600,000 square feet of entertainment space across major Indian metropolitan areas. The company has also expanded its portfolio through strategic acquisitions, such as the recent takeover of blue0 entertainment, a bowling venture previously owned by PVR Cinemas and Major Cineplex. Looking towards the future, Smaaash is reportedly considering an initial public offering (IPO) in 2018.

Industry Overview in India

The family entertainment center (FEC) industry in India is experiencing substantial growth, driven by changing consumer preferences and rising disposable incomes. As urbanization accelerates, demand for family-friendly enterta