Nikhil Vora's Sixth Sense Ventures invests approximately Rs 10 crore in Cross Roads India Assistance, the leading road assistance company in India, to capitalize on the under-penetrated market.
Information on the Target
Cross Roads India Assistance (CRIA) is recognized as the leading road assistance company in India, providing essential support to drivers and vehicle owners in case of breakdowns and other emergency situations. Established 15 years ago, CRIA has developed a significant operational presence, employing around 500 individuals and servicing customers in 23 cities across the nation.
As the oldest and largest player in the market, CRIA offers a unique value proposition in a growing sector that remains largely underdeveloped. With the increasing number of vehicles on Indian roads, there is a substantial opportunity for CRIA to expand its services and enhance its market reach.
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Industry Overview in India
The road assistance industry in India is on the cusp of substantial growth due to the rising number of vehicles, currently estimated at about 25 million, closely mirroring that of the UK with its 30 million
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Sixth Sense Ventures
invested in
Cross Roads India Assistance
in 2015
in a Growth Equity & Expansion Capital deal
Disclosed details
Transaction Size: $2M