Sinergia Media Labs Private Limited acquired Logiticks and Goodbits in April 2022 to enhance growth and expand technological capabilities in the digital transformation sector.

Target Company Information

Logiticks, established in 2014, began as a niche provider specializing in the Microsoft Technology stack. Over the years, it has grown into a prominent service provider in sectors such as IoT, fintech, blockchain, and Web3. Since joining the FinLead group in 2017, under the guidance of Kannan Surendran, Logiticks has developed dedicated product engineering teams that primarily support startups in the U.S. and Australia. The innovative solutions and products developed by Logiticks have been adopted by multinational corporations worldwide, including notable names such as Nestle, Twitter, and Microsoft.

Goodbits, co-founded in 2016 by Arjun Menon and Kannan Surendran, emerged as a dynamic company focused on supplying agile product engineering teams for startups and Innovation PoD teams for larger enterprises. Recognized for its excellence in intelligent automation, AI and machine learning, and blockchain technologies, Goodbits is also certified as a “Great Place to Work” due to its outstanding employee practices.

Industry Overview in Target Country

India has witnessed significant growth in technology-driven sectors, particularly in areas such as IoT, fintech, and blockchain. With the rise in digital transformation initiatives, companies are rapidly adopting these technologies, making India a competitive player on the gl