Fort Point Capital has successfully sold EventLink Holding Company to Serata Capital Partners and Paceline Equity Partners, marking a strategic move that positions EventLink for further growth in the experiential marketing industry.

Target Company Overview

EventLink Holding Company, based in Sterling Heights, MI, is a premier provider of execution and activation services tailored for prominent brands and agency partners. The Company specializes in managing large-scale, logistically intricate experiential marketing programs, catering to a diverse clientele that includes leading automotive brands, beverage companies, healthcare services, travel and tourism, government agencies, and consumer goods. EventLink has a reputation for delivering high-impact activations that yield measurable returns on investment, effectively positioning itself as a leader in its industry.

Since Fort Point Capital's initial investment in 2017, EventLink has undergone significant transformation, evolving from an entrepreneur-led operation into a dynamic leader within the experiential marketing sector. Under the guidance of CEO Kevin Otis, the Company has not only expanded its service offerings but has also made strategic acquisitions to enhance its capabilities and market presence.

Industry Overview in the United States

The experiential marketing industry in the United States is characterized by its rapid growth, driven by increasing consumer engagement and the demand for more interactive brand experiences. As companies look to foster deeper connections with their target audiences, the need for comprehensi