Edailabs has raised €5 million for its AI-powered English learning app, Emma, which caters to Gen Z by offering immersive learning experiences.

Information on the Target

Edailabs has successfully raised €5 million to enhance its AI-powered English learning application, Emma, geared specifically towards the Gen Z demographic. Unlike older generations who often prefer traditional language-learning applications like Duolingo and Babbel, Gen Z learners have shown a marked preference for more interactive and engaging educational formats, largely influenced by their upbringing in the social media era. Emma aims to fill this gap by offering a unique and immersive conversational experience through a 3D avatar, which facilitates real-time dialogues for users of all proficiency levels.

Founder Etienne Genvrin, who is fluent in ten languages, expresses his vision for Emma, stating, "Emma is the language tutor I wish I’d had growing up. An endlessly patient, always-available companion who makes practicing conversation feel like chatting with a friend, not sitting in a classroom." With a current user base of over 500,000 learners worldwide, Emma fosters faster fluency through engaging dialogue, ensuring that the language acquisition process is not only effective but also enjoyable compared to traditional teaching methods.

Industry Overview in the Target’s Specific Country

The language learning market in France has evolved significantly in recent years, shifting towards technologically advanced solutions that resonate more with the preferences of younger learners. This transition can be attributed to the widespread avai