Sasuke Financial Lab, a portfolio company of 株式会社ANOBAKA, has agreed to acquire 株式会社ライフィ, an insurance comparison service provider, with the transaction expected to close on February 1, 2026, to enhance its service offerings and market presence in Japan's evolving insurance sector.

Information on the target

株式会社ANOBAKA, headquartered in Minato-ku, Tokyo, and led by CEO Yasukazu Nagano, has announced that its portfolio company, Sasuke Financial Lab株式会社, has reached an agreement to acquire all operations of 株式会社ライフィ, which operates the insurance comparison service, "ライフィ." This strategic acquisition is set to be finalized on February 1, 2026, marking a significant milestone in the growth trajectory of both Sasuke Financial Lab and 株式会社ライフィ.

The acquisition aims to enhance the service offerings of Sasuke Financial Lab by integrating 株式会社ライフィ's innovative insurance comparison platform, thereby expanding its market presence and improving customer engagement in the financial services sector.

Industry overview in the target’s specific country

The insurance industry in Japan has been experiencing a notable transformation, driven by technological advancements and changing consumer preferences. As digitalization continues to reshape the landscape, insurance comparison platforms have gained trac

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Sasuke Financial Lab株式会社

invested in

株式会社ライフィ

in 2026

in a Buyout deal

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