Sandberg Capital and ARX Equity Partners have acquired a majority stake in Croatian travel-tech company Phobs to support its growth and market expansion.

Information on the Target

Phobs, founded in 2004 in Dubrovnik, is a prominent player in the Travel-Tech sector, specializing in innovative software solutions for the hospitality industry. The company's offerings are designed to maximize revenue, enhance customer experiences, and optimize reservation-related costs for hotels and campsites. With over 3,500 properties utilizing Phobs' software, the company has established itself as a technological leader within the Adriatic region, boasting high client satisfaction and loyalty rates.

Currently operating across 30 markets, Phobs has found its strongest foothold in Croatia. The recent acquisition by Sandberg Capital and ARX Equity Partners is aimed at expanding Phobs' product portfolio, accelerating market expansion, and facilitating further acquisitions that will solidify its position in the region and beyond.

Industry Overview in Croatia

The hospitality and travel technology industry in Croatia is flourishing, driven by an increase in both domestic and international tourism. As one of Europe's well-known vacation