Samarkand Group plc is strategically pivoting towards enhancing its portfolio of owned health and wellness brands while restructuring its distribution operations to optimize growth potential.

Information on the Target

Samarkand Group plc, listed on AQSE under the ticker SMK, operates as a consumer brand owner and provides cross-border eCommerce distribution services. This innovative company focuses on creating and managing niche brands in the health and well-being sector, particularly those related to natural herbal health, beauty, and reproductive health. Spanning various consumer segments, Samarkand aims to develop unique products that meet the increasing demand for health-focused offerings.

In its interim results for the half year ending September 30, 2024 (H1 2025), the Group announced a strategic realignment towards expanding its portfolio of owned brands, including Napiers the Herbalists, Zita West, Nature’s Greatest Secret, and Benatural. This shift reflects a commitment to enhance brand ownership while simultaneously restructuring its distribution operations in China to streamline focus on a more select array of third-party brands.

Industry Overview in the Target’s Specific Country

The health and wellness industry in the UK is experiencing significant growth, propelled by a heightened consumer awareness of health issues and the demand for natural and organic products. Consumers