Beretta has acquired Bedogni, enhancing its position in the PDO Parma Ham market and expanding its portfolio within the Italian charcuterie sector.
Target Company Information
Salumificio Fratelli Beretta S.p.A. (referred to as 'Beretta') is a prestigious Italian company with a rich heritage spanning over 200 years in the production of traditional Italian charcuterie products. Beretta has solidified its position as a market leader not only in the Italian charcuterie sector through the GDO channel but also as an emerging player in the international market. The recent acquisition of 100% of Bedogni Egidio S.p.A. (known as 'Bedogni') marks a significant expansion for Beretta, particularly in the realm of Parma Ham.
Bedogni is a historic company based in Langhirano, Italy, recognized for its artisanal production of PDO Parma Ham and guanciale. With an annual turnover of approximately €11 million, Bedogni also markets other cured meats under its brand, further establishing its presence in the culinary world.
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Industry Overview in Italy
The Italian charcuterie industry is renowned globally for its quality and tradition, deeply ingrained in the country’s culinary heritage. The sector has shown remarkable resilience and growth, driven by increasing demand fo
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Salumificio Fratelli Beretta S.p.A.
invested in
Bedogni Egidio S.p.A.
in
in a Merger deal
Disclosed details
Revenue: $11M