ROUVY has secured a partnership with IRONMAN and acquired the Australian platform FulGaz, positioning itself for significant growth in the virtual cycling market.
Target Information
ROUVY, a leading player in the virtual cycling industry, has seen substantial growth since its investment by Pale Fire Capital in 2021. Recently, the company announced a partnership with IRONMAN, one of the most esteemed names in the sports sector, alongside the acquisition of FulGaz, a direct competitor based in Australia.
According to ROUVY’s co-founder and CEO, Petr Samek, the company has consistently achieved over 40% year-over-year growth. Users, primarily cyclists, express high levels of satisfaction, which significantly contributes to organic growth. The acquisition of FulGaz exemplifies this trajectory, as it aligns with the opportunities that arise from discussions with key industry partners like the IRONMAN Group.
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Industry Overview in the Target's Country
The virtual cycling industry in the Czech Republic is rapidly evolving, fueled by a growing fitness culture and advancements in technology. The rise of smart trainers and interactive
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ROUVY
invested in
FulGaz
in 2021
in a Strategic Partnership deal