Rosewood Private Investments has acquired Herbs, Etc., a seasoned manufacturer of herbal supplements based in Santa Fe, New Mexico, to capitalize on the growing demand for natural health remedies.

Target Company Information

Herbs, Etc., located in Santa Fe, New Mexico, is a prominent manufacturer and marketer of herbal supplements. With over 40 years of experience in the industry, the company has established a reputable brand recognized for its quality and expertise in herbal formulations. Under the leadership of CEO and herbalist Daniel Gagnon, Herbs, Etc. specializes in liquid tinctures and soft gel products, offering a diverse range of herbal blends aimed at addressing specific health conditions, such as sleep disorders, lung health, and immune support.

The company’s extensive product portfolio showcases a commitment to quality and innovation in the herbal supplements market, with many formulations personally developed by Gagnon. This expertise not only enhances their product offerings but also positions them uniquely within a growing market segment increasingly focused on natural health solutions.

Industry Overview in the United States

The herbal supplements industry in the United States has witnessed significant growth over recent years, driven by a rising consumer preference for natural alternatives to traditional pharmaceuticals. This trend has been further accelerated by an increasing

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Rosewood Private Investments

invested in

Herbs, Etc.

in 2024

in a Buy & Build / Roll-Up deal

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