Seldenrijk, a leading Dutch used car specialist, has been acquired by Rolf Eeftink and Tamara Willems, with plans for growth and sustainability under their leadership.

Information on the Target

Seldenrijk, a prominent specialist in the trading of used cars, will transition to new ownership as of September 4. The company's founder, Corné Seldenrijk, is handing over the reins to Rolf Eeftink and Tamara Willems, who bring extensive experience from their decades-long careers within the VW/Audi organization. The acquisition will also involve collaboration with Gert van Brummelen, an investor based in Zwolle, ensuring a wealth of knowledge and experience is integrated into the business.

Corné Seldenrijk expressed the importance of maintaining the company's identity and culture through this transition, highlighting that Seldenrijk is well-prepared for a new phase focusing on technology, marketing, human resources, and sustainability. Corné will now shift his focus entirely to expanding his other venture, GTS, as well as pursuing his passion for Donkervoort.

Industry Overview in the Target’s Specific Country

The automotive industry in the Netherlands has been evolving rapidly, particularly in the used car segment where consumer preferences shift towards sustainability and online sal