Roca Group has acquired Phoenix, a leading Australian tapware company, to enhance its market presence and leverage Phoenix's design leadership in the mid-to-high-end segment.

Target Information

Roca Group has successfully acquired Phoenix, a distinguished tapware company that operates within the mid-to-high-end market segment. Phoenix is renowned for its exceptional design leadership, as evidenced by its numerous international awards. Established in 1989, the company has garnered more than 30 years of experience in designing, assembling, and marketing superior bathroom and shower fittings.

Headquartered in Melbourne, Phoenix recorded an impressive turnover of €35.4 million in 2024. The company operates two facilities in Melbourne and one in Balcatta (Perth). Its main warehouse, situated in Bayswater, Melbourne, has been meticulously designed to enhance logistics efficiency, while the Balcatta facility accommodates a showroom and a smaller warehouse dedicated to providing support and direct service to customers in the western region of Australia.

Industry Overview

The tapware industry in Australia is characterized by a growing demand for high-quality bathroom and shower fixtures, reflecting a trend towards luxurious and personalized home improvements. Consumers increasingly seek prod