RIH has acquired 90% of Burger King locations in Sweden, Norway, and Denmark, marking its entry into the Quick-Service Restaurant industry with the support of seasoned leaders to drive growth and innovation.
Information on the Target
RIH has strategically expanded its operations during the ongoing pandemic, taking advantage of emerging opportunities to enhance its business portfolio. The company has entered the Quick-Service Restaurant (QSR) industry through the acquisition of 90% ownership of Burger King locations in Sweden, Norway, and Denmark. This venture marks a significant shift into the QSR market, which has shown resilience during challenging economic times.
To manage this extensive project, which encompasses approximately 250 existing outlets, RIH has enlisted the expertise of two renowned leaders in the QSR sector: Andreas Hacker, former Chief Operating Officer of McDonald's globally, and Elias Diaz Sese, former CEO of Tim Hortons and Burger King. Their combined experience is anticipated to drive operational success and foster a sustainable business model.
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Industry Overview in the Target's Specific Country
The Quick-Service Restaurant (QSR) industry in the Nordic countries, comprising Sweden, Norway, and Denmark, has been witnessing notable growth, despite the challenges posed by the COVID-19 pandemic. Consumer preferences ha
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